A few words about the Salon

KST has been taking an active part in organizing cultural events in Krakow for a few years. It belongs to the largest tourist fairs in southern Poland. In 2010 there will be a jubilee edition of the cyclic event which attracts a large group of exhibitors every year. (about 130 exhibitors) as well as the citizens of Krakov. (7-8 thousand visitors) Salon is a perfect occasion to get to know new travel opportunities, compare a wide variety of tourist offers and also purchasing them with special fair discounts. There are also supplementary activities such as meeting travellers, slide shows ,folk shows, tasting different cuisines. We treat 2010 as a very special year and feel obliged to justify our presence on the tourist market. That is why we invite you for 20 special edition of the salon enriched with some shows and workshops connected with Etno culture.
Information: www.kst.com.pl 

The Salon in brief

• 6000 visitors visited KST between 3-5 of April.
• About 130 exhibitors presented their tourist offers. They come from such countries as: Poland, Slovakia, Czech Republic, Hungary, South Africa, Sri Lanka, Indonesia, Greece, Cyprus, Egypt,
• A very rich offer was represented by regions of małopolska, lubuskie, lubelskie, świętokrzyskie, śląskie, mazowieckie, pomorskie
• The offers were also displayed by travel agencies such as Triada, Oasis, Nowa Itaka, Orbis, DLI Travel, Skarpa Travel, Jaworzyna, Test Tour, Alfa Star, Logostour, Weneda New, Ilios Holidays, Euro Pol, Delta, Europalm
• MPRA 2009-the inauguration of the tourist sector season gathered about 300 participants in Aqua Park.
The program was honoured with the presence of Aldona Jankowskaand trio Hot'D Jazz.  Additionally there was a lottery for the weekend with Toyota Avensis.(The founder AVIS)

Marketing of the 2010 Salon

Advertisements in trade magazines:
Travelling Market, Tourist Market, Tourist News and website connected with tourism.

Outdoors advertisements within Krakow
Billboards (forma BB.min.40 pieces)
Posters (format B1 min.1000 pieces)
Leaflets (25 thousands) distributed during mass cultural events.
A cucumber- cult bus for the visitors of the fairs advertising the fairs.
A television or poster advertisement on trams on line M1 and av. Jana Pawla II

The advertisement in the media:
Telewizja Polska Krakow
Radio Zlote Przeboje